Economic Development

The Greater Wheatland Area Chamber of Commerce supports economic development, community vitality and long term sustainability by fostering constructive relationships with other business and governmental organizations that encourage the types of developments which help improve the local business climate and advance the quality of life for area residents.


The Chamber supports both local and relevant regional economic development initiatives that support a variety of objectives, including: existing business retention and expansion, promotion of small business/entrepreneurial development, agribusiness, outdoor recreation and tourism.


USDA Genesee Valley Region REDI Program


What is the REDI Program?

The United States Department of Agriculture (USDA) Rural Development office is the sponsor for Rural Economic Development Initiative (REDI) programs offering opportunities for eligible partners to expand capacity for small and rural towns to harness regional assets, create economic development plans, and implement those plans.  The Town of Wheatland area, s is part of a network of Genesee Valley Region communities that have received a REDI program award for the development of an actionable economic development plan. The Greater Wheatland Area Chamber of Commerce was a formal supporter of the associated REDI application and now the subsequent awarded program.


Network of Communities

The REDI application was based on the foundation of the Letchworth Gateway Villages initiative, expanding the “network of communities” across the Rural Genesee Valley Region, communities across five counties: Monroe County (Town of WheatlandVillage of Scottsville), Genesee County (LeRoy, Pavilion), and multiple communities  each from Livingston, Wyoming and Alleghany Counties.


Program Approach

The main objective of the approach presented in the application was to create new, place-based market opportunities linked to the outdoor recreation and sustainable tourism industries. The prevailing concept is to  leverage the region’s natural assets to improve residents quality of life and to promote sustainable economic growth using outdoor recreation and tourism as a catalyst. This initiative established a platform for growing regional collaboration, identifying new resources and creating a strategic roadmap for reach economic potential.

Genesee Valley Region Map

What it means to the Region Served by the Greater Wheatland Area Chamber of Commerce

This initiative provides a unique opportunity for a broader alignment with like partners across the region to better facilitate realization of our local area economic development objectives. The collaborative regional platform enables the following:


  • Broadens visibility of our assets - Facilitating increased utilization of the Town’s unique experiential amenities through coordinated and bundled marketing and promotion, in the Western New York region and beyond.


  • Leverages Investment – through regional partnerships, associated economies of scale (i.e., coordination, consistency, sharing, infrastructure).


  • Expands Potential Funding Opportunities – Increases strategic planning components; provides ability to compete for funding not previously accessible due to combination of approach, scale.